Overview

In today's dynamic financial landscape, the success of small and medium-sized enterprises (SMEs) hinges on understanding their unique financial needs. OCBC’s innovative “Walk with the Customer” approach is reshaping SME banking by focusing on personalised, forward-thinking financial solutions.

Join us for an exclusive session with IBF Fellow Christie Chu, where she will unveil the philosophy behind this customer-centric model. Discover real-world examples of how OCBC has transformed customer feedback into cutting-edge innovations, enhancing customer satisfaction and driving business growth. Learn how aligning with SMEs can open doors to exciting career opportunities in SME banking. 

Why Attend?

  • Explore OCBC's unique approach to SME banking
  • Discover new career opportunities within SME banking

Don’t miss this chance to learn from a leader in the field and uncover opportunities within SME banking that can shape your career.

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Speakers

Hear from our panel of speakers as they share challenges, insights and real life case studies on utilising and leveraging technology, data and networks to address these challenges.

Christie Chu
Christie Chu

Christie joined OCBC in 2005 as Head of Programme Management & Marketing, where she spearheaded the development, commercialization, and management of Emerging Business (EmB) products and initiatives. In this role, she also led the marketing efforts for OCBC’s Global Commercial Banking division. In 2014, Christie took on the role of Head of Emerging Business International, where she established a robust platform to enhance the bank’s regional performance across key markets, including Hong Kong, Indonesia, China, and Malaysia. Since February 2017, she has served as Head of Emerging Business Singapore, where she oversees the growth of the SME business segment in Singapore with core responsibilities in business digital transformation, product, and channel development. Christie works closely with Enterprise Singapore, contributing to various SME funding initiatives. Today, OCBC serves over 300,000 SME customers across the region. Under Christie’s leadership and the bank’s global presence, OCBC supports businesses expanding overseas and foreign companies entering Southeast Asia. Recognized as an award-winning SME Bank, OCBC continues to innovate with its “Walk with the Customer” approach, transforming SME banking in the region.